According to the Yankelovich Study, the key to breaking through consumer resistance is to truly deliver precise and relevant messages geared toward specific individuals, while empowering consumers and providing reciprocity of some kind for their time and attention. The key element for building this kind of marketing practice, and the missing link in marketing today, is that of “addressable attitudes.”  Focus on what really matters to individual consumers, and then employ vehicles that link the attitudinal interests of individuals to specific marketing campaigns.

Pentron's Fifth Generation Advertising _TM

Pentron Technologies is introducing a new opt-in advertising medium that creates win-win relationships between advertisers and consumers.  Consumers agree to reveal their shopping preferences in a Personal Shopping Profile.  Large corporations put their retail advertising messages into a Pentron searchable advertising database which is then merged with the consumers’ Personal Shopping Profile.  Where there is a match, the advertising is forwarded to the consumer for viewing. 

We call this the “What’s on sale” advertising database.  Retailers and brand manufacturers pay to have their current sales and discounts listed in the database.  Consumers pay an annual membership fee to receive the matched advertising messages as well as proprietary, time-sensitive, customized discount offers available only to Pentron members.