The Opportunity

America's super regional shopping malls (approximately 1,100) host 3.2 billion shopping excursions selling over $300 billion in goods annually. Retailers at these malls spend billions of dollars on advertising that has response rates of 1% or less. 

Until now shoppers have been forced to wade through mountains of advertising to find out what's on sale at the mall. Pentron's Fifth Generation Advertising solution delivers precision advertising to opt-in shoppers while they are at the mall and ready to buy!

The top 250 super regional shopping malls are controlled by a handful of real estate firms such as Simon, Westfield and TBL. There are only 25 key anchor stores and less than 100 national chain retailers that make up the majority of the stores located in these malls. The average mall in this group hosts 15 million shopping excursions per year with 350,000 unique shoppers. 

By offering a consumer controlled opt-in advertising product that delivers relevant offers Pentron will enroll millions of members who represent the top 20% most sophisticated shoppers at the mall.