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The Opportunity
America's super regional shopping malls
(approximately 1,100) host 3.2 billion shopping excursions selling over $300
billion in goods annually. Retailers at these malls spend billions of dollars on
advertising that has response rates of 1% or less.
Until now shoppers have been forced to wade
through mountains of advertising to find out what's on sale at the mall.
Pentron's Fifth Generation Advertising solution delivers precision advertising
to opt-in shoppers while they are at the mall and ready to buy!
The top 250 super regional shopping malls are
controlled by a handful of real estate firms such as Simon, Westfield and TBL.
There are only 25 key anchor stores and less than 100 national chain retailers
that make up the majority of the stores located in these malls. The average mall
in this group hosts 15 million shopping excursions per year with 350,000 unique
shoppers.
By offering a consumer controlled opt-in
advertising product that delivers relevant offers Pentron will enroll millions
of members who represent the top 20% most sophisticated shoppers at the
mall.
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