Mr. Pelz (VP Marketing) has spent his entire business career in advertising and marketing, mostly in Southern California.  He worked in client service and strategic planning for two of the nation’s largest advertising agencies, Needham , Harper & Steers (now part of Omnicom Group) and Benton & Bowles (later merged with D’Arcy McManus and then bought by Publicis Groupe, SA). He managed multi-million dollar advertising budgets for clients such as Continental Airlines, Vivitar Camera, Avco Financial Services, Home Savings of America and Bridgestone Tires.  He directed the development of highly successful advertising campaigns that introduced Continental Airlines first 747s and the airline’s new service routes to Hawaii and Chicago .  He supervised the advertising campaigns for Home Savings when they expanded from their California base to several other states in the nation, including Texas and Missouri .

In 1980, Mr. Pelz joined California Federal Bank as Vice President of Advertising and Sales Promotion.  Deregulation of the financial services industry was in full swing, and he was in charge of Cal Fed’s advertising and direct marketing efforts as they expanded into other states, including Florida , where they had a 25 branch operation.  Later he joined Southern California Gas Company to direct their marketing efforts as the energy industry entered the first phases of deregulation. 

In the mid-1990s, Mr. Pelz started his own marketing consulting firm in Malibu , CA , where his clients included FX cable network, Aames Home Loans, Union Bank, GTE, as well as several small, new business start-ups, including two Internet-based companies, HealthWindows.com and ForMyCause.com.   

 Mr. Pelz moved to San Jose , CA in 2001, where he re-launched his successful marketing consulting practice.