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Americans spend $2.7 trillion a year on consumer
goods. The American advertising
machine spends $275 billion per year branding products and making offers. Direct
marketing and catalogs account for 50% of advertising spending while retailers
represent 48% and Internet advertising accounts for 3% at $7 billion. While
70% of consumers research purchases using online search engines only 2% of sales
are consummated through the Internet. Bricks
and mortar still rule as the destination for consumer spending. Pentron's 5th
Generation AdvertisingTM
marries the power of search engines with brick and mortar delivering
precision advertising to opt-in consumers while they are at the mall
ready to buy! The future of shopping is in
the hands of the consumer and Pentron's solution is the single most powerful
breakthrough pulling advertising into the new millennium.
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